• ba&sh
  • Creative strategy
  • Art direction
  • Image

MaisonNue helps ba&sh gain an edgy yet fashionable image. An ongoing collaboration to accompany ba&sh across digital and retail, rolled out over numerous campaigns.

For the holidays, sharing is caring. Conveyed across warmth in textures and attitude. Shot by Amit Israeli.

For destination unknown, the brand’s fashion spirit meets visual summer cues. Shot by Amit Israeli.

For 9pm, evening elegance sparks a party feel and shimmers.

For back to school, ba&sh captures the essence of Parisian street style.

For jewelry, looks convey a fashionable style with a rock edge, from day to night. Shot by Amit Israeli.

For SS22, the wanderlust spirit of the brand is translated over solar art direction. Shot by Greg Harris.