• La Perla
  • Art direction
  • Image
  • Creative strategy

MaisonNue helps luxury lingerie house La Perla attune to a new self-indulging female audience, with a new tone and art direction for the global brand image.

MaisonNue conceives the ‘Icons wearing Icons’ campaign. The soft-empowering campaign strikes the balance between sensuality and elegance. Shot by Vito Fernicola.

The festive campaign is a time to shine and love. Clair-obscur and illuminating touches reveal a world full of magic, exuding sensuality. Shot by Vito Fernicola.