• La Perla
  • Art direction

Luxury lingerie house La Perla attunes to a new self-indulging female audience. Striking the balance between sensuality and elegance, MaisonNue conceives the ‘Icons wearing Icons’ campaign.

Shot by Vito Fernicola, the soft-empowering campaign serves as a new tone and Art Direction for the global brand image.

The festive campaign is a time to shine and love. Clair-obscur and illuminating touches reveal a world full of magic, exuding sensuality. Shot by Vito Fernicola.