Conceiving a brand vision for Les Filles en Rouje, the new beauty venture from Rouje. MaisonNue imagines “The indefinable charm”, a territory for both skincare and make up that comes to life across identity, packaging, e-commerce, social media strategy and tone of voice.
A manifesto that not only speaks to the current Rouje customer but also embraces new communities with a charming yet charismatic identity. Sweet and bold. Girl and lady.