Conceiving a brand vision for Les Filles en Rouje, the new beauty venture from Rouje. MaisonNue imagines “The indefinable charm”, a territory for both skincare and make up that comes to life across identity, packaging, e-commerce, social media strategy and tone of voice.

A manifesto that not only speaks to the current Rouje customer but also embraces new communities with a charming yet charismatic identity. Sweet and bold. Girl and lady.

LFER’s online social presence creates and celebrates a community with a story to tell. A ceator-led strategy where each Fille en Rouje contributes to the definition of charm, each product becomes a part of a personal and playful beauty routine.