Les Filles en Rouje is the beauty arm of womenswear brand Rouje. MaisonNue conceives “The indefinable charm”, a differentiating creative positioning. A unique brand vision that translated as a visual identity, across packaging and image for a successful launch.
MaisonNue creates a visual identity for the sister brand to stand on its own two feet. An effortless yet intelligent femininity, playing on vintage and contemporary visual markers.
The packaging fits the vision of tactile and nomadic beauty habits with a touch of poetry.