• Rouje
  • Creative strategy
  • Visual identity
  • Packaging
  • Art direction
  • Image

Les Filles en Rouje is the beauty arm of womenswear brand Rouje. MaisonNue conceives “The indefinable charm”, a differentiating creative positioning. A unique brand vision that translated as a visual identity, across packaging and image for a successful launch.

MaisonNue creates a visual identity for the sister brand to stand on its own two feet. An effortless yet intelligent femininity, playing on vintage and contemporary visual markers.

The packaging fits the vision of tactile and nomadic beauty habits with a touch of poetry.

LFER’s online social presence creates and celebrates a community with a story to tell. Each Fille en Rouje contributes to the definition of charm, each product becomes a part of a personal and playful beauty routine.