• Rouje
  • Brand strategy
  • Visual identity
  • Packaging
  • Art direction

Les Filles en Rouje is the beauty arm of womenswear brand Rouje. MaisonNue conceives “The indefinable charm”, democratizing beauty and celebrating little gestures beyond aesthetics canons. Softly sensual, the brand carries an effortless femininity. The packaging fits the vision of tactile and nomadic beauty habits with a touch of poetry.