• Paco Rabanne
  • Influence
  • Art direction
  • Image

Paco Rabanne launches a campaign around their iconic 1969 bag. MaisonNue imagines and orchestrates an influence campaign, including art direction, casting and production, with “Time to”, an active and engaging motto, giving rhythm and direction to the movement.

The campaign conceived by MaisonNue and embodied by 12 international influencers generated 8,3M impressions, over 528K interactions and x4,28 ROI.