• Paco Rabanne
  • Influence

The visionary designer and resolutely avant-garde fashion house Paco Rabanne launches a campaign around their iconic 1969 bag. MaisonNue imagines and orchestrates an influence campaign, including art direction, casting and production.

The campaign conceived by MaisonNue and embodied by 12 international influencers generated 8,3M impressions and over 528K interactions.