• Paco Rabanne
  • Influence
  • Art direction
  • Image

Paco Rabanne launches a campaign around their iconic 1969 bag. MaisonNue imagines and orchestrates an influence campaign, embodied by 12 international influencers, generating 8,3M impressions, over 528K interactions and x4,28 ROI.

From art direction and casting to production, MaisonNue’s “Time to” gives rhythm and direction to the movement.