• Mazarin
  • Creative strategy
  • Packaging
  • Webdesign
  • Art direction
  • Image
  • Visual identity

At the intersection of heritage and audacity, MaisonNue guides Mazarin in crafting new traditions. A brand territory that offers a tailored positioning for the ambitious fine jeweller.

A visual identity that challenges the codes of traditional jewellery, through a strong graphic and typographic system where bold colours bring a touch of modernity.

For the launch, MaisonNue art directs a fantasmatic campaign, playing between reveal and conceal. Shot by Adrien Toubiana.

Translating Mazarin’s identity into web design meant creating a digital front of house that is knowledgeable, with an intuitive and immersive experience and striking visuals.