• Mirae
  • Art direction
  • Creative strategy
  • Visual identity

Mirae, the new fashion venture of Tara Jarmon is a brand by women for women. MaisonNue imagines and constructs all components of the brand, from name to logotype, for it to flourish across all collaterals and platforms.

For its SS19 campaign, the undeniably feminine brand sanctifies unapologetic pleasure. A playful look and feel surfs between strength and sensitivity. Shot by Carlijn Jacobs.

For the first campaign with Mirae, a hint of disco articulates strong poses. A contagious confidence that exudes fun and stays alive. Shot by Camille Summers-Valli.

For the SS18 campaign, a sunny glow celebrates intimacy and attitude. Saint-Tropez becomes both the stage and playing field of the season. Shot by Camille Summers-Valli.